THE ART OF DEVELOPING
Persuasive Messaging For Your Marketing Goals
The role of Content writing & Copywriting has evolved over the years to include aspects of User Experience (UX), User Interface (UI), and Search Engine Optimization (SEO) in its strategies. Basically, all forms of textual communication are now highly focussed on results and reader-persuasion.
As a full-service Digital Marketing agency, BeyondTheClick (BTC) led campaigns are underlined by quality content and ad copies. Our content writers work alongside other specialist teams - SEO, website development and performance marketing - to curate targeted content that meets the objectives of the clients.
We Offer Following
- SEO Blog Articles
- Emails & Newsletters
- Promotional Materials
- Websites & Landing Pages
- Print Ads
- Mobile Applications
- Social Media Posts
- Performance Marketing Ads
- Press Releases
- Case Studies
- AV Scripts
- Brochures and more…
We understand that every business has its unique marketing needs and BTC writers can support your campaign goals with customized content retainers or one-time packages. Let’s connect to discuss.
Taking a detailed brief & plan content-goals – The first step in taking up a Content project is to understand the goals of the client and the Target Audience profile. The Tonality and Voice of the content are also set basis their intended distribution channels (eg. Social Media, Newsletters, Press Releases, Videos, etc).
2Setting content ROI & timelines – Content quality and effectiveness can be mapped based on quantifiable metrics like ad banner click-through rates, Social Media contest submissions, website visitor traffic, email open rate, etc. Once the assessment metric is ascertained, ROI and timelines are discussed with the client.
3Content development & editing – Our team carefully curates brand marketing content and ad copies, keeping in mind the ROI and TG framework. Multiple rounds of checks/edits are done (as necessary) before the Content is submitted to the client.
4Content repurposing – If the scope of work requires, we adapt the submitted content for multi-channel distribution (emailers, Twitter, brochures, etc). We are careful about tweaking the content Voice to suit the diverse Audience-sets and prevalent rules of various platforms.
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